Medical Tourism

Background

Why medical Tourism is growing in Tamaulipas

Affordable prices

Superior quality medical care

Favorable Exchange rate

Tourism attractions

In 2011, medical clusters and city brands were created to offer services in four border cities of the state. Six years later, in 2017, a market study was carried out and the Medical Tourism Development Plan begins, through transversality, strengthening the clusters, the Medial Districts proposal and marketing strategies.

Our target markets are Texas and Canada: 1.5 million foreign patients.

Strengths of the Medical Districts} on the Border Cities

Reynosa- Río Bravo Progreso- Matamoros- Nuevo Laredo

Convenient location: closeness of both countries (US and Mexico)

Wide variety of medical specialties

High quality health-care facilities and medical services

Routes and circuits of the offered services

Easy access

CETUM Medial Cluster (Medical Tourism Businesses Council)

This Medical Tourism project will allow Reynosa to recover this market and reactivate the cities and surrounding areas economy, as well as attracting medical tourists with more lucrative results.

Transversality

ACTION PLAN

The Ministry of Tourism defines this project in 7 main axes, working in transversally with the different government offices, as well as, with the private sector.

Urban infrastructure and services. (SEDUMA)

Inventory of medical and health-care facilities and services. (TOURISM)

Professionalization of the medical services, training to health-care related personnel and medical operation (HEALTH)

Advertising and promotion of the city and medical tourism using digital marketing, e-commerce, and through the destination website. (TOURISM)

Destination’s tourist attractions promotion. (TOURISM)

Development of small and medium enterprises related to the healthcare industry and potential investment in hospital infrastructure (ECONOMIC DEVELOPMENT)

Public safety to shield the economic impact zone. (PUBLIC SAFETY)

MEDICAL TOURISM AND NEW TECHNOLOGIES

● Chatbots
● Mobile phone as a strategy center
● Apps and online payment
● Big Data Technologies
● Social Media
● Fast software
● Virtual and augmented reality

WHAT WE ARE GOING TO DO

1. Marketing strategies
2. Strategic Plan

● México is the 2nd most important country for medical tourism in the world.
● Medical specialties promos.
● 15 medical clusters in 12 states of Mexico
● Savings from 35% to 70% in medical services.

CHALLENGES:

● Trigger foreign direct investment in local health services and facilities.
● Let know to more US citizens that their insurance companies include medical tourism in Mexico as part of their coverage.
● Generate medical tourism statistical information.
● Promote and create healthcare programs.