Strengths of the Medical Districts} on the Border Cities
Reynosa- Río Bravo Progreso- Matamoros- Nuevo Laredo
- Convenient location: closeness of both countries (US and Mexico)
- Wide variety of medical specialties
- High quality health-care facilities and medical services
- Routes and circuits of the offered services
- Easy access
- CETUM Medial Cluster (Medical Tourism Businesses Council)
This Medical Tourism project will allow Reynosa to recover this market and reactivate the cities and surrounding areas economy, as well as attracting medical tourists with more lucrative results.
Transversality
ACTION PLAN
The Ministry of Tourism defines this project in 7 main axes, working in transversally with the different government offices, as well as, with the private sector.
- Urban infrastructure and services. (SEDUMA)
- Inventory of medical and health-care facilities and services. (TOURISM)
- Professionalization of the medical services, training to health-care related personnel and medical operation (HEALTH)
- Advertising and promotion of the city and medical tourism using digital marketing, e-commerce, and through the destination website. (TOURISM)
- Destination’s tourist attractions promotion. (TOURISM)
- Development of small and medium enterprises related to the healthcare industry and potential investment in hospital infrastructure (ECONOMIC DEVELOPMENT)
- Public safety to shield the economic impact zone. (PUBLIC SAFETY)
MEDICAL TOURISM AND NEW TECHNOLOGIES
● Chatbots
● Mobile phone as a strategy center
● Apps and online payment
● Big Data Technologies
● Social Media
● Fast software
● Virtual and augmented reality
WHAT WE ARE GOING TO DO
1. Marketing strategies
2. Strategic Plan
● México is the 2nd most important country for medical tourism in the world.
● Medical specialties promos.
● 15 medical clusters in 12 states of Mexico
● Savings from 35% to 70% in medical services.
CHALLENGES:
● Trigger foreign direct investment in local health services and facilities.
● Let know to more US citizens that their insurance companies include medical tourism in Mexico as part of their coverage.
● Generate medical tourism statistical information.
● Promote and create healthcare programs.