Promoting the holding of more events and congresses for the state, Tamaulipas participated in the IBTM Americas 2022, the most important international exhibition in Latin America within the meeting tourism segment, which was held in this capital.
Fernando Olivera Rocha, Secretary of Tourism of Tamaulipas, explained that the Tamaulipas representation held more than 130 business meetings, being made up of hoteliers, travel agents, tour operators, event companies, and the OCV TAM and Tampico. Also taking place at the stand are tastings of typical dishes and drinks that have been a success among the participants of the expo.
“As it has already become a tradition at the IBTM and at the main industry events, Tamaulipas actively participates in various ways. Promoting the realization of business and agreements to continue with the inertia that we already generated, getting more events for the state and multiplying the benefits to the productive chain”, said Secretary Olivera Rocha.
During the current administration of Governor Francisco García Cabeza de Vaca, Tamaulipas resumed its space within the national scene in the meetings industry, holding 100 events, with more than 63 thousand attendees at the congresses and generating an accumulated economic benefit of more than 221 million of pesos. Announcing during the IBTM the realization of a new event in Tamaulipas, the 5th. International Congress of Inclusive Tourism.
Within the activities of the program, the panel “The perfect marriage: Wedding Tourism and DMO’s” was developed. How to get the most out of this juicy cake? With the participation of the Secretaries of Tourism of Tamaulipas and Quintana Roo, Fernando Olivera Rocha and Bernardo Cueto Riestra, as well as the manager of the Pro Colombia Meetings Industry, María Eugenia Oriani.
Implementing complementary strategies to promote tourism to the state within the IBTM, Tamaulipas organized a meeting for hosted buyers. Where Undersecretary Edgar E. Solís Islas, on behalf of Secretary Olivera Rocha, together with strategic allies, detailed the benefits that “La Sorpresa de México” has in terms of tourism and the space it currently occupies within the tourism industry. meetings.