Since the beginning of the current administration, the Government of Tamaulipas has maintained tourism as a priority, generating adequate conditions of security, infrastructure, professionalization, and promotion. Reaching with its historical records of affluence, economic spill, jobs, and investment in the sector. The foregoing was informed in the State Congress, within the gloss of the 6th. Government Report of Francisco García Cabeza de Vaca. In his appearance before members of the 65th Legislature, Fernando Olivera Rocha, Secretary of Tourism of Tamaulipas, reported that thanks to the more than 43 million registered visitors, from the beginning of the current administration until the end of April 2022, an economic benefit in the order of 40 billion pesos.
Creating jobs and benefiting all members of the value chain within the local industry. The head of the Tamaulipas Tourism Secretariat highlighted the public investment made by the government of García Cabeza de Vaca in tourism infrastructure, where transcendent projects were achieved through more than 2,100 million pesos. Highlighting the Laguna del Carpintero Urban Park, the Camino Real to Tula Tourist Walk, the Tourist Attention and Protection Center (CAPTA) Miramar, the Children’s Museum Ship, Tam Reynosa Expo, the completion of the Municipal Market of Tampico, and the tourist whereabouts of the Vicente Guerrero dam and the municipality of Jaumave.
Tamaulipas has been a global example in its handling of the world crisis caused by the COVID-19 pandemic. Taking responsible measures such as the complete closure of its tourist destinations, to later use technology as an ally to start the reactivation responsibly. Highlighting the creation of health protocols such as “SaniTam Pro” and the “Buy Tam” platform, a tool that, thanks to its more than 230,000 downloads, became the most downloaded public tourism management application in Latin America. “We have worked a lot with local tour operators and through the “Meet Tam” platform we managed to offer our visitors 77 cultural, gastronomic, ecotourism, adventure, nature, bird watching, sport fishing, and hunting tourism experiences. This diversity that we already have today, hand in hand with local operators, we can take advantage of all the tourist attractions offered by a state that has it all like Tamaulipas”, he mentioned.
The return of meeting tourism to the state is today a reality, as a result of the promotional work carried out in different fairs, events, and congresses. Tamaulipas destinations were chosen for the safety conditions, tourist richness, and functionality of their enclosures. Since the beginning of the administration, 100 events have been held, with the participation of 63,000 attendees and generating an accumulated economic benefit of 221 million pesos.
Before concluding his appearance, Secretary Olivera Rocha shared the 2022-2030 vision for Tamaulipas in terms of tourism. Prioritizing innovation, connectivity, and greater collaboration between governments and private initiatives. Reaffirming technology as the basic tool for recovery and focusing on the future, increasing empathy with the traveler, diversifying the offer, and generating trust through biosecurity.
