The state of Tamaulipas has resumed campaign activations to promote their tourist attractions to their main markets, starting this weekend with the campaign “Sorprendete Vacacionando en Tamaulipas” in the capital city of San Luis Potosí.
This activation will take place at the “El Dorado” shopping center, from Friday to Sunday, from 11 am to 7 pm. Local producers, tour operators and hotels will participate offering their products and promotional packages to all visitors attending the event.
During the opening ceremony, Edgar E. Solís Islas, Undersecretary of Tourism Development and Promotion, on behalf of Fernando Olivera Rocha, Tamaulipas Secretary of Tourism, expressed the importance of disseminating the attractions, products and services that the state offers to all visitors, through the “Buy Tam” app and the “Meet Tam” program highlighting the important role of the use of technology in the promotion of tourism
“These initiatives have made possible to share experiences and information necessary for tourists to organize their trip in a more efficient way. Having the possibility to purchase services using a smart phone. The local Tourism Office is aware of the safety of our visitors, so we have worked on the implementation of health and biosecurity protocols, such as the “SaniTam Pro” certification, said Solís Islas.
The Undersecretary of the Tamaulipas Tourism Development and Promotion Department pointed out the notable increase of tourists from the state of San Luis Potosí who have already been visiting Tamaulipas, particularly after the reopening of the beach destinations.
The companies that are participating in the campaign activation are: “Hecho en Tam”, Transpaís, Urban, Omnibus de México, the Posada de Tampico Hotel, the Hotsson Hotel, Jabones Alis, Grek Accesorios, the Gamma Hotel and the State Tourism Office staff.
Prior to the inauguration of the event, a press conference was held with the local media, the most important tour operators, and travel agencies of San Luis Potosi. In this conference the safety and assistance service that exists in the state’s highways was highlighted.